NEW YORK /diversitybusiness.com/ -- Strategic Research Institute New York announces a blockbuster line-up of speakers at the "8th Annual Marketing to U.S. Hispanics and Latin America conference scheduled to be held in Miami Beach on January 28-29, 2002. Wella Personal Care Products joins the program as a sponsor. Cutting edge topics feature a high-powered CEO POW-WOW featuring heads of Conill Advertising, Publicis Sanchez & Levitan, Ornelas Advertising, Creatability and Mendoza Dillon. Dirk van de Put, President of Danone Foods Latin America division and Senior Vice President of K-mart Corporation's Multicultural Merchandizing team, Rose Marie Reza will be delivering keynote presentations. At a time when businesses are fighting for growth, the vibrant Hispanic market with a $630 Billion plus purchasing power offers real growth opportunities. Another important feature of the program is the session on Partnership opportunities to enable marketers pool their resources and grow the Latino segments in a more efficient manner. Workshops on geo-demographic segmentation, data-mining, E-research will boost ROI and offer tracking and measurement solutions. Contact rranganathan@srinstitute.com or visit http://www.srinstitute.com Phone 212-967-0095x252.

Program Highlights Include:

• Toyota Camry's Latino Launch Strategy presented by Steve Jett, National Car Advertising Manager of Toyota Motor Sales
• Case study by Washington Mutual's David S. Bland, SVP Ethnic Marketing
• Identifying Win-Win- Alliances in the U.S. Hispanic Market, led by Procter and Gamble's Anastasia Kitsul, Manger External Relations and Strategic Alliances
• Taco Bell's consumer insights and development of regional advertising
• Strengthening Community relationships through Grassroots Partnerships
• Effective Alternate channels for reaching Latin teens by MCA's VP, Marilyn Batchelor
• Proven ways to make money using DM tools for the Latino market- Radio Unica case study
• Finding the right cultural triggers for Hispanic sub-segmentation by Sony Discos USA
• Direct Response and CRM to Cultivate the "New Immigrant" Market by Lexicon Mktg.
• Taking advantage of Pan-American advertising and consumer trends, FCB Worldwide and Acento Marketing President, Benito Creel
• Case study of how HBO and MusicLand Partnered to win the Teen markets
• How to use Latin Media effectively for PR
• Workshop by Geoscape on Geographic Intelligence for Data Mining and Developing Competitive Advantage Using Online and Offline Techniques for market expansion by EworldResarch

This cutting-edge agenda offers marketers real solutions and strategies to "follow the money". Contact Rupa Ranganathan, Ethnic Strategist at 212-067-0095 x252 or send email to rranganathan@srinstitute.com