 |
|
Omega World Travel and FLO Corporation Enter Registered Traveler 2.0 Marketing Partnership creating the largest RT sales channel
|
 CHANTILLY, VA, - Wednesday, November 28, 2007 -/ DiversityBusiness.com /--FLO Corporation, a next-generation Registered Traveler (RT) services provider today announced the execution of an agreement with Omega World Travel for distribution of FLO's RT 2.0, multi- tiered membership program in the Washington, DC marketplace. The agreement combines Omega's resources and relationships as the largest corporate business travel distribution channel in Washington with FLO's travel industry team, the most experienced in the national RT space.
FLO offers a RT program that innovates on the platform developed during the Transportation Security Administration's (TSA) pilot programs. FLO's customer-centric model offers RT members three tiers of benefits that can improve their convenience and productivity throughout the door-to-door travel experience, not just in the security lane. FLO's sales results validate this multi-price-point model, which importantly, broadens the marketplace appeal of RT and reduces the risk of slow airport enrollment results.
Omega, one of the largest travel management companies in the U.S., and a global travel services provider in some 200 countries, boasts over $1 billion in annual sales. Omega services 400,000 business traveler customers nationally; 100,000 in the Washington, DC area alone. Significantly, Omega is the top woman-owned business in the United States, according to DiversityBusiness.com. FLO, with more than 100 years of business travel and hospitality industry experience, has the most seasoned travel team in the RT market, by an order of magnitude. Together these firms will succeed in introducing the next generation RT program in our nation's capital.
"Of importance to Omega World Travel, in considering a strategic partnership with FLO was the firm's long-term commitment to this new industry. FLO has invested some three years in designing RT 2.0. It has assembled a best-in-breed team of strategic partners, and significantly, it understands the travel industry and the needs of business travelers. FLO represents the 'Gold Standard' for RT," stated Omega Executive Vice President Goran Gligorovic.
Fred Fischer, Senior Vice President, Strategic Sales for FLO, stated, "We are pleased to partner with a company with the expertise and customer focus of Omega. Their excellent management team, Washington presence and global reach make them an ideal strategic distribution partner. We know from our research and RT sales results, that targeted marketing yields solid results in a relationship-based industry. Teaming with a firm of Omega's stature will no doubt greatly accelerate our success in enrolling RT members in Washington."
FLO believes this is an exciting time for customer service and aviation system security innovation. With less than one percent of the projected national marketplace for RT members participating in the program so far, it is truly an industry in its infancy. Travelers want more than the stripped down RT 1.0 model that grew directly out of the early TSA pilots. They seek convenience and productivity enhancement options throughout the entire business trip; they are embracing RT 2.0.
About Registered Traveler For information about how RT works visit http://www.flocard.com/about/how_flo_works.htm.
About FLO
FLO Corporation provides a comprehensive solution for the Registered Traveler program, which is administered by the U.S. Transportation Security Administration. FLO recently announced the execution of an agreement under which FLO will acquire the "rtGO" RT business of Unisys Corporation. The Registered Traveler program is designed to identify air passengers who pose a minimal security risk and then to provide those passengers with access to faster and simpler processing at airport security checkpoints. FLO Corporation has formed the "FLO Alliance" -- strategic relationships with several companies with extensive expertise in credentialing, security, access control, customer service, travel services, political lobbying and corporate and consumer marketing -- designed to develop, market, sell and deploy an end-to- end solution and to provide next-generation RT 2.0 membership benefits to qualified individuals for expedited security screening in designated lanes at participating airports in addition to receiving promotional offers and discounts offered by retail partners. The FLO Alliance partnership consists of FLO Corporation, Microsoft, JPMorgan Chase, Johnson Controls, Inc., Smiths Detection Inc., The Paradies Shops, International RAM and ID Technology Partners. For more information about the FLO program and Alliance visit http://www.flocard.com.
About Omega
Ranked by Business Travel News as the second largest travel management company in the U.S., Omega World Travel provides technology-based travel solutions -- as well as personalized service at 200 locations worldwide -- to a diverse clientele: from individual leisure travelers to Fortune 500 companies and the federal government.
Launched as a small business in 1972, Omega World Travel now boasts annual sales revenues in excess of $1 billion, over 1100 employees, and is the top woman-owned business in the country-founded and headed by President and CEO Gloria Bohan.
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve risks and uncertainties. Forward-looking statements include statements regarding anticipated growth and business prospects for FLO Corporation's Registered Traveler program and solution. Actual results may differ materially from those expressed or implied in such forward-looking statements due to various factors, including: FLO Corporation's success in designing and offering a comprehensive Registered Traveler solution, its ability to obtain the necessary financing for its operations, and its ability to close the rtGO acquisition and integrate the rtGO Registered Traveler solution with its solution. Investors should consult FLO Corporation's filings with the Securities and Exchange Commission, http://www.sec.gov, including the risk factors sections of its registration statement on Form 10SB for further information regarding these and other risks of FLO Corporation's business.
NOTE REGARDING TRADEMARKS
"FLO" is a trademark of FLO Corporation. The names of actual companies mentioned herein may be the trademarks of their respective owners.
Website: http://www.flocard.com/
|
|
|
|
