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- BrandEra.com: Yahoo! Enlists Agency Ambassador
"Fusion marketing is combining everything Yahoo! does -- its banners, broadcasts, event marketing, etc. -- into an integrated package and marrying that with online marketing activities." (4/12/00)
- Bsquared: Fusion Marketing
Fusion Marketing is a comprehensive approach to strategic marketing that applies a technologist's perspective and leverages the disciplines of business strategy, marketing, and technology.
- E-Commerce Times: US Search Finds Home on Yahoo!
"US Search and Yahoo! are working together via Yahoo!'s new Fusion Marketing Online program, which is designed to provide a variety of services for companies that are looking for online marketing." (7/21/99)
- GMO: Fusion Marketing Means Multiple Exposures
"With fusion marketing, related companies agree to display one anothers' information. This gives each participant more exposure while adding to the content and quality of every site where the information is displayed." (5/27/96)
- Inter@ctive Week: Alliance Takes Toys Seriously
"Customers logging on to Toysrus, the toy company's online unit, will be routed to a cobranded site run by Amazon. Amazon will fill orders..." "'Dividing responsibility based on expertise just makes sense.'" (8/21/00)
- Marketing Gurus: Fusion Marketing
"One of the most rewarding, inexpensive, underused, and effective methods of marketing is to tie in your marketing efforts with the efforts of others. In the U.S. this used to be known as 'tie-ins.'"
- MarketingClick: Pepsi, Yahoo to Launch Co-Branded Promotion
"Yahoo officials said their promotion plan grew out of the portal's program called 'fusion marketing,' which provides brick-and-mortar companies a way to secure an online presence." (3/22/00)
- Office Depot: Tip of the Week: 'Fusion Marketing'
Basic definition and explanation of the marketing concept.
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