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- Jupiter Media Metrix: Internet Traffic Management Resource Center
Comprehensive site offering background information, news, articles, case studies, research tools, vendor directory, white papers and links to related sites.
- Audit Central
Audit Central is a concerted effort of the three leading independent auditing companies to provide audited traffic information in a central location.
- CNET: Ads Better Trafficked Than Major Websites
"Online advertising is invading Internet traffic statistics.... Complaints are focusing on a wave of "pop-ups" that automatically launch Web pages and artificially boost audience counts...." (6/15/01)
- IBM: Graph Structure in the Web
ZDNET calls this study "The Web's most extensive mapping project ever." Extremely comprehensive and detailed study of the WWW.
- JimWorld: Understanding Website Traffic Analysis: Hits Are Not Traffic
"Learning to understand website traffic analysis requires a bit of background. This is the background you need to know before we tackle the traffic analysis solutions."
- MediaGuardian: The Perils of Playing Around in Traffic
"Numbers of users and impressions have always been murky.... Ironic.... The net was supposed to be about openness (with) precise...guides to what people looked at, where they looked and how often." (2/26/01)
- New York Times: E-Commerce Report: Traffic Does Not Always Equal Profit
"The Vicinity Corporation is a prime example of how difficult it is to make money purely on monthly visitor traffic, regardless of whether the visitors are consumers or business-minded users." Free registration required. (5/14/01)
- Rajgopal, S., S. Kotha and M. Venkatachalam. "Relevance of 'Eyeballs': A Web Traffic Study"
"Anectodal evidence suggests that substantial market values can be created on the Internet by generating customer traffic." Free registration required to download article in PDF format.
- Web Traffic Analysis Software
White paper from Marketwave reviews trends in Web traffic analysis.
- WebSideStory: When Web Traffic Statistics Do Not Compute
Whitepaper illustrates the influence indexing robot technology has had on the evolution of Internet intelligence. PDF file requires free Adobe Acrobat Reader.
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