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Online Marketing & Privacy


Links

  1. BBB Advisory Service: Shopping Safely Online

  2. Indentifies "online fraud red flags" to watch for, and offers tips for safe online shopping and protecting your privacy.

  3. CASIE: Goals for Privacy on Interactive Media

  4. A statement from the Coalition for Advertising Supported Information and Entertainment.

  5. CNET: Failed Dot-Coms May Be Selling Your Private Information

  6. "Some dot-com failures are resorting to selling information their customers may have thought would remain under lock and key as they scramble to find assets that can be sold to appease creditors." (6/29/00)

  7. Darwin: Get Ready for the Privacy Backlash

  8. "Controversy ignites over consumer information collection. Will U.S. privacy policies affect your business?" (8/01)

  9. Internet.com: Personalization Vs. Privacy Debate Heating Up

  10. "The face-off between privacy advocates and mass marketers has been gathering steam as the Internet has become a mainstream communications vehicle and as new technologies make it possible to identify users and manipulate Internet content to deliver better-targeted services." (10/31/01)

  11. JunkBusters: News and Opinion on Marketing and Privacy

  12. A leading consumer resource on the control of junk communications comments on recent news stories.

  13. Macworld: Protect Yourself Online

  14. Learn how to keep personal information secure with this guide. (7/00)

  15. Network Advertising Initiative

  16. NAI is a group of third party network advertisers committed to providing consumers with a clear explanation of what data they collect, how they use it, and why use of data can benefit consumers' experience online.

  17. NewsTrove.com: Online Privacy

  18. Keep up with all the latest news and features about online privacy via this content aggregregator.

  19. Opt-Out Online

  20. A list of companies that offer the ability to opt-out online.

  21. Personalization Consortium

  22. An international advocacy group formed to promote the development and use of responsible one-to-one marketing technology and practices on the World Wide Web.

  23. Pew Internet Project: Trust and Privacy Online

  24. Released on August 20, 2000. Download or search full report. Includes summaries, charts, and methodology. PDF files require free Adobe Acrobat Reader.

  25. Privacy Foundation

  26. The Privacy Foundation exists to educate the public, in part by conducting research into communications technologies and services that may pose a threat to personal privacy.

  27. Privacy.net: How Companies Can Track Your Movements on the Internet

  28. A demonstration of how banner ad networks track users across many sites.

  29. PrivacyChoices

  30. DoubleClick provides a resource for you to learn more about Internet advertising and your online privacy rights.

  31. Privaseek

  32. Provides expertise and guidance to online and offline businesses with customer privacy issues, while complying with state and federal legislation, and coping with understanding the myriad of technological solutions.

  33. Safeshopping.com

  34. Informational site for consumers by the American Bar Association which covers security, privacy, payment issues, product evaluation, shopping/return/refund policies, delivery terms, where to file complaints, and other tips.

  35. Technoerotica Opt Out Links

  36. "These links take you directly to the 'opt out' feature of the ad server listed. Clicking these links stop the advertising from that adserver."

  37. University of Denver: DU Privacy Center

  38. The University of Denver Privacy Center's mission is to enhance the privacy of U.S. citizens by informing them of threats to their privacy, by providing tools to protect or reclaim privacy, and by helping develop broader information privacy ethics.

  39. UNIX Insider: Online Privacy

  40. "It should be no surprise to anyone that privacy is a casualty of the online world. Even if you're not online yourself, your information is. Yet people demand privacy while happily giving their personal information to anyone with a free offer." (9/00)

  41. Yahoo! Internet Life: Privacy in the Digital Age

  42. Special report explains who's watching you, how they do it, and what they know. (10/00)

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