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- Ad Resource: Internet Advertising and Web Site Promotion Resources
Ad Resource features information on Internet advertising and Web site promotion that help publishers understand World Wide Web and e-mail advertising and attract visitors to their site.
- Admedia.org
Offering a collection of Internet advertising-related links, including news, advertising lists, ethical and legal information, searchable directories, and other select resources.
- adsGuide.com
Provides coverage of marketing and advertising resources worldwide, daily news, interviews and features.
- BWO: Online Advertising Is Ready to Click
"Opportunities for targeted selling will draw more marketers to the Web. And companies such as DoubleClick and Yahoo! stand to win big." (1/27/02)
- CyberAtlas: Online Advertising Steps Aside for Digital Marketing
"By 2005, traditional US companies will spend $63 billion annually on digital marketing -- multifaceted marketing campaigns that integrate online advertising, promotions, and e-mail strategies..." (1/25/01)
- immediabuy
Facilitates the buying of online advertising media. Buyers can research, select, and make an offer on any of the websites and networks listed. The system e-mails an offer notification directly to the seller. Membership required.
- Interactive Advertising Bureau
Global not-for-profit association devoted to maximizing the use and effectiveness of advertising on the Internet. Site offers advertising ABCs, ad revenue reports, job listings, and industry links.
- Internet World Magazine: Minibrowser Mania
"Minibrowsers sit on a desktop on a browser interface and act as a filter for advertising, content, or both." (4/15/01)
- InternetNews.com: Internet Advertising Report
Current Web advertising news and archives.
- InternetNews: Study: There's Hope Yet for Web Advertising
"...the optimism stems from what could be the long-awaited shift from dot-com cash to traditional ad money." (4/4/01)
- Jupiter & Media Metrix: Online Advertising Report
Combines measurement data from Media Metrix with analyst insight from Jupiter to provide a comprehensive resource to key decision makers in the online advertising and business-to-business markets.
- Myers Reports Inc.
Economic market intelligence about the media industry.
- Online Advertising Discussion List
Focuses on professional discussion of online advertising strategies, results, studies, tools, and media coverage.
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