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ATLANTA June 22 /DiversityBusiness.com/ -- Twenty years ago, Kent Matlock set out with a dream to build one of the southeast’s top multicultural agencies. What he built was one of the most successful multicultural advertising and communications agencies in the nation. To mark this milestone, the agency hosted an Open House at its new three-story office building on Luckie Street, and an invitation-only gala at the High Museum of Art with more than 300 guests and congratulatory remarks from Mayor Shirley Franklin, Ambassador Andrew Young, clients and friends.

Founded in 1986 by Kent Matlock, a Morehouse graduate, Matlock ADPR started off as a two—person ad agency with one client. Since then, Matlock has grown the company into a multi-million dollar agency with more than 30 employees, and offices in Atlanta and New York City. Over the years, the agency has developed a reputation for its strategic prowess, out-of-the-box creative, and remarkable client service and work ethics. It has expanded its services to include Hispanic marketing, public relations, crisis communications, diversity communications management, media, research, event marketing, direct response and retail marketing in addition to its award-winning advertising.

“This is truly a blessing,” says Kent Matlock, chairman & CEO of the company. “It doesn’t seem like it’s been 20 years. As I reminisce over the past two decades, they have truly been amazing, but I believe the best is yet to come. Our mantra for our anniversary is ‘20 year olds have limitless enthusiasm for the future.’ And so do we. With our agency’s depth and breadth, we are eager and ready to lead the industry through the next 20 years, and beyond.”

Matlock ADPR has acquired a reputation of creating some of the most compelling advertising campaigns and strategic communications tactics for its impressive list of clients such as BellSouth, Publix Super Markets, BMW North America, Dell, Inc., Nationwide Insurance, Chase Home Finance, and Georgia Pacific, to name a few. The agency is looked upon as a partner with its clients, engaged in the entire branding and marketing process, and with many, providing strategic direction for their internal and external reputation management, as well as industry leading diversity communications.

For more than a decade, Matlock has provided strategic insight and guidance to BellSouth on various diversity programs. As William Pate, Chief Marketing Officer - Retail Markets, BellSouth Corporation shared, “Diversity marketing is a key to business growth, and Matlock has helped shape our messaging in a variety of segments.”

According to Matlock’s Executive Vice President and agency veteran, Edward Rutland, “We have helped our clients grow their businesses by implementing a “total solutions” strategic framework we call ART: to build Awareness, establish Relationships, and promote Transactions. This process has allowed us to go beyond our clients’ expectations and successfully reach their target audiences with messaging that motivates and encourages change.”

The ART approach has been effective for Matlock with its long-time client Publix Super Markets. Matlock was instrumental in working with Publix on one of the most successful expansion strategies in the history of super market retail. “We discovered Matlock in 1993 after a quiet but extensive search,” said Mark Irby, vice president of Marketing, Publix. “They've been a great resource. Matlock has proven to be energetic, creative, and thoughtful about our business. Most importantly, we are a better company today because of them.”

Matilda Ivey, group director for Matlock ADPR added, “Our team brings a lot of knowledge and value to our clients. We all have extensive experience in marketing to the multicultural audience and managing diversity-related issues. This allows us to develop relevant marketing campaigns that are cost-effective and efficient.”

Matlock’s successes also are recognized by the industry. This year, the agency jumped from number eight to number five in Ad Age’s 2005 listing of top multicultural agencies, and from number nine to seven on Black Enterprise’s Top-Owned Black Advertising Agencies. For the past several years, the agency has ranked high on The Atlanta Business Chronicle’s “Top Advertising Agencies” and “Top Public Relations Agencies” lists. Additionally, the agency has won several Addy’s from the Atlanta Ad Club and Silver Anvils from PRSA.

“The agency’s successes and awards are an ongoing tribute to our team’s hard work, dedication and desire to produce unmatched creative campaigns,” said Quincy Cherry, Matlock’s senior vice president and creative director. “We have some of the industries most creative and strategic minds working at Matlock, and we’ll continue to produce compelling advertising for our clients as we embark on the next 20 years.”

For more information on Matlock Advertising & Public Relations’ recognitions, award-winning creative and staff, log onto www.matlock-adpr.com or call 404-872-3200.


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