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TheSalesBoard.com presents 'Action Selling': Short Sales Book is Long on Success

 
Minneapolis, MN, Aug 1/DiversityBusiness.com/-- A business sales book intended to introduce salespeople to a unique selling process called Action Selling, has found a welcoming reception among business owners and salespeople.

“Readers tell us it’s the only sales book they’ve ever read cover-to-cover,” says Duane Sparks, chairman of The Sales Board Inc. of Minneapolis and author of Action Selling: How to Sell Like a Professional (Even If You Think You are One). Going into it’s third printing in only two years, the book, available at www.thesalesboard.com for $14.95, has become an Internet bestseller and has helped develop over 300,000 top salespeople in 2,500 companies.

Sparks is the creator of Action Selling, a researched-proven process that describes the sale (no matter what industry) as a short, nine-act sequence. This sequence is based on a documented set of buying decisions that every customer makes. The book describes the Action Selling sales process by means of a short story in which an airline flight becomes a life-changing experience as two veteran salespeople, Matt and Joe, discuss realistic problems with Matt’s career.

“The story takes about 90 minutes to read,” says Sparks. “Salespeople say they find it fun and engaging, but also painfully true. They recognize the difficulties Matt faces in his fast-changing sales environment. And they wince as Joe points out the mistakes Matt is making. These are costly errors committed, unknowingly, by the vast majority of salespeople, including seasoned veterans. The story format lets us show them, instead of just tell them, that when they follow the process, the sale moves forward, they make more money and enjoy their jobs more fully.”

For more information about the book, sales training or the Action Selling process, visit www.thesalesboard.com or call 800-232-3485. To arrange an interview with author Duane Sparks, email Chairmands@aol.com.

Press Contact:
Randy Dennison, Dir. of Marketing
The Sales Board, Inc.
15200 25th Ave N.
Minneapolis, MN 55447

763-473-2540, 800-232-3485
763-473-0109 (Fax)
rdennison@thesalesboard.com
http://www.thesalesboard.com


 

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