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Yokohama Tire has announced the winner of its ecoTreadsetters contest
FULLERTON, CA August 5, 2008/ -- DiversityBusiness.com /- Yokohama Tire Corporation (YTC) announced today that Josh Barinstein of West Linn, OR (near Portland) is the grand prize winner of an all-expense paid trip to Costa Rica for his entry in the ecoTreadsettersT video contest. Titled "Helping the Earth - One Step at a Time," the 60-second clip (http://www.ecotreadsetters.com/albums/32) stars Barinstein's sons Nathan and Skyler, who give tips on how people can protect the environment, including by reusing grocery bags, recycling and using environmentally friendly products. Barinstein will travel to Costa Rica in October 2008.

"We launched ecotreadsetters.com as part of Yokohama's commitment to the environment as a socially responsible organization, as well as to establish a forum for people to come together and share ideas for making 'going green' a part of their daily routines," said Fred Koplin, YTC director of marketing communications. "The contest stimulated creativity among the participants, who showcased everything from composting and sustainable lifestyle-inspired surf expeditions to a pollution prevention potluck, which reduced vehicle emissions by encouraging employees to stay at work for lunch.

"Costa Rica was selected as the grand prize for its role as a frontrunner in the eco-tourism industry and its hands-on demonstration of the importance of preserving our natural resources."

According to Barinstein, "I entered the ecoTreadsetters contest because I'm truly passionate about helping the environment. Tools like ecoTreadsetters create momentum by allowing people to come together for a common cause, spreading knowledge and inspiring one another to get active and creative in the ways we can all have a positive impact on our planet."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com. For details on Yokohama's environmental efforts, go to www.ecotreadsetters.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.

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