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ADVERTISING INDUSTRY HONORS AT&T’S african-american agency of record for its innovative multicultural marketing and advertising CAMPAIGNS
Dallas, TX, Sep 1, 2009 / DiversityBusiness.com /- AT&T*

announced that the Austin, Texas, office of Sanders/Wingo – the African-American agency of record for AT&T Operations, Inc – has been recognized by the American Advertising Federation (AAF) for its demonstrated innovative efforts in multicultural marketing and advertising.


Every year, AAF – the leading and oldest national advertising trade association representing thousands of professionals in the advertising industry – recognizes companies for their successful multicultural marketing and diversity efforts in various categories. This year, Sanders/Wingo was honored in the Multiethnic Advertising Campaign category for its AT&T campaign Not Just.  This campaign represents the diversity of the local communities AT&T serves and it authentically portrays diverse individuals in positive roles.


AT&T has utilized diversity-owned advertising agencies for decades including Sanders/Wingo, which is the seventh largest African-American owned agency in the country. Supplier diversity is a critical initiative of AT&T’s business strategy and a key component of its plan to deliver the best products and services to its customers. 


 “AT&T has been at the forefront of initiatives to increase diversity contracting within the advertising industry for several years now,” said Joan Kerr, executive director, AT&T Global Supplier Diversity Programs. “I’m proud of the quality work that our diverse production companies and ad agencies deliver, which proves to be effective in reaching all consumer segments. AT&T is driving positive change by including more diverse businesses in its supply chain.”


AT&T is a nationally-recognized pioneer and leader in supply chain inclusion.  In 2008, AT&T spent $6 billion dollars with minority, women and disabled veteran business enterprises. Each year, AT&T seeks to spend 21.5 percent of its total procurement with diversity owned companies.


In addition to AT&T’s efforts to communicate with multicultural consumers through relevant marketing and advertising campaigns, AT&T also sponsors events that enable consumers to be informed about its products and services by connecting with them through meaningful moments in a culturally relevant way.  AT&T has been a proud sponsor of events such as San Antonio's "Beyond the Dream," the "Quilters of Gee's Bend College Tour" and the United Negro College Fund's "An Evening of Stars."

AAF's 2009 Diversity Achievement and Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at a luncheon on Sept. 23, 2009, at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York.

Sanders/Wingo was selected as the 2009 Advertising Agency of the Year by Black Enterprise Magazine. AT&T was also honored by Black Enterprise Magazine earlier this year for its strengths in the areas of human capital and supplier diversity. Black Enterprise Magazine selected AT&T as one of the 40 Best Companies for Diversity.


To view the Sanders/Wingo Not Just Ad campaigns, visit:

ftp://austin.sanderswingo.com/ftp/att/CanvasSpotTV.wmv – Advanced TV


Find More Information Online:


Web Site Links:

Related Media Kits:

AT&T Web Site

AT&T Corporate Social Responsibility

AT&T's Commitment to Diversity

AT&T Supplier Diversity


Related Releases:

Related Fact Sheets:

AT&T Named as One of the 40 Best Companies for Diversity by Black Enterprise Magazine


AT&T Honored as a 2009 Best Diversity Company by the Readers of Diversity/Careers Magazine

AT&T 2008 Corporate Social Responsibility Report


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About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.


© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About DiversityBusiness.com
Launched in 1999, DiversityBusiness, with over 50,000 members, is the largest organization of diversity owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies, and colleges and universities. DiversityBusiness provides research and data collection services for diversity including the "Top 50 Organizations for Multicultural Business Opportunities", "Top 500 Diversity Owned Companies in America", and others. Its research has been recognized and published by Forbes Magazine, Business Week and thousands of other print and internet publications. The site has gained national recognition and has won numerous awards for its content and design. DiversityBusiness reaches more diverse suppliers and communicates more information to them on a more frequent basis then all other organizations combined. We also communicate with mainstream businesses, government agencies and educational institutions with information related to diversity. Our magazine reaches over 300,000 readers, a monthly e-newsletter that reaches 2.4 million, and website visitors of 1.2 million a month. It is a leading provider of Supplier Diversity management tools and has the most widely distributed Diversity magazine in the United States. DiversityBusiness.com is produced by Computer Consulting Associates International Inc. (CCAii.com) of Southport, CT. Founded in 1980.

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