announced
that the Austin, Texas, office of Sanders/Wingo – the African-American
agency of record for AT&T Operations, Inc – has been recognized by the
American Advertising Federation (AAF) for its demonstrated innovative
efforts in multicultural marketing and advertising.
Every
year, AAF – the leading and oldest national advertising trade
association representing thousands of professionals in the advertising
industry – recognizes companies for their successful multicultural
marketing and diversity efforts in various categories. This year,
Sanders/Wingo was honored in the Multiethnic Advertising Campaign
category for its AT&T campaign Not Just. This campaign
represents the diversity of the local communities AT&T serves and it
authentically portrays diverse individuals in positive roles.
AT&T has utilized
diversity-owned advertising agencies for decades including Sanders/Wingo,
which is the seventh largest African-American owned agency in the
country. Supplier diversity is a critical initiative of AT&T’s business
strategy and a key component of its plan to deliver the best products
and services to its customers.
“AT&T has been at the
forefront of initiatives to increase diversity contracting within the
advertising industry for several years now,” said Joan Kerr, executive
director, AT&T Global Supplier Diversity Programs. “I’m proud of the
quality work that our diverse production companies and ad agencies
deliver, which proves to be effective in reaching all consumer segments.
AT&T is driving positive change by including more diverse
businesses in its supply chain.”
AT&T is a
nationally-recognized pioneer and leader in supply chain inclusion. In
2008, AT&T spent $6 billion dollars with minority, women and disabled
veteran business enterprises. Each year, AT&T seeks to spend 21.5
percent of its total procurement with diversity owned companies.
In
addition to AT&T’s efforts to communicate with multicultural consumers
through relevant marketing and advertising campaigns, AT&T also sponsors
events that enable consumers to be informed
about its products and services by connecting with them through
meaningful moments in a culturally relevant way. AT&T has been a proud
sponsor of events such as San Antonio's "Beyond the Dream," the
"Quilters of Gee's Bend College Tour" and the United Negro College
Fund's "An Evening of Stars."
AAF's
2009 Diversity Achievement and Mosaic Awards will be presented in
conjunction with AAF's District Two Diversity Achievement Awards at a
luncheon on Sept. 23, 2009, at the New York Athletic Club. The Diversity
Achievement and Mosaic Awards have become the primary diversity and
multicultural program during Advertising Week New York.
Sanders/Wingo
was selected as the 2009 Advertising Agency of the Year by Black
Enterprise Magazine. AT&T was also honored by Black Enterprise
Magazine earlier this year for its strengths in the areas of human
capital and supplier diversity. Black Enterprise Magazine selected AT&T
as one of the 40 Best Companies for Diversity.
To view
the Sanders/Wingo Not Just Ad campaigns, visit:
ftp://austin.sanderswingo.com/ftp/att/CanvasSpotTV.wmv
– Advanced TV
ftp://austin.sanderswingo.com/ftp/att/Cakes_9DRTV1995_125CB_R5fix.wmv
Find
More Information Online:
# # #
About
AT&T
AT&T
Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates – AT&T operating companies – are the
providers of AT&T services in the United States and around the world.
With a powerful array of network resources that includes the nation’s
fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high
speed Internet and voice services. AT&T offers the best wireless
coverage worldwide, offering the most wireless phones that work in the
most countries. It also offers advanced TV services under the AT&T U-verseSM
and AT&T │DIRECTVSM brands. The company’s suite of IP-based
business communications services is one of the most advanced in the
world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM
organizations are known for their leadership in directory publishing and
advertising sales. In 2009, AT&T again ranked No. 1 in the
telecommunications industry on FORTUNE®
magazine’s list of the World’s Most Admired Companies. Additional
information about AT&T Inc. and the products and services provided by
AT&T subsidiaries and affiliates is available at
http://www.att.com.
© 2009 AT&T Intellectual Property. All rights reserved. 3G service not
available in all areas. AT&T, the AT&T logo and all other marks
contained herein are trademarks of AT&T Intellectual Property and/or
AT&T affiliated companies.