Entrepreneurship by Kenton Clarke, founder CCA, DiversityBusiness, National
Supplier Registration, Omnikal and Together We Are.
Our country, the greatest country on the planet, was created, nourished and
developed from a spirit of freedom to build and maintain businesses.
Professions, developed during the birth of America such as the farmer,
miller, blacksmith and trader created the foundation of the economy across
America. The deeply rooted belief of ‘opportunity’ in our country for
men/women to develop and sustain businesses created the framework for
business people to flourish from the onset of our republic. Capitalism and
entrepreneurship are what makes America great and continues to create the
opportunity to allow anything (from a one-person business to a global
conglomerate) to operate and enjoy the benefits and rewards of risk taking.
While the distribution of significant wealth in the United States continues
to hover (around 1% of the population possessing 40% of the wealth), the
only way for anyone to get a bigger piece of the pie is to create their own
recipe and bake their own pie.
Now before I talk about the journey of getting to the pie, I want to clear
up some misconceptions about the 1%. Often, the 1% are generally ridiculed
as being “unfair” for possessing that large proportion of wealth. No one
will ever give credit to the millions of jobs and opportunities created by
the 1% nor understand the real distribution of income and wealth.
When someone points to a lady driving her Lexus and says, “Gee, the cost of
that car could have fed a lot of people”; they have no idea of the circular
economic impact that has resulted from that purchase. From the jobs created
as a result of building that car (from the materials used, the production,
marketing, to the distribution and sales channels). The taxes paid (support
the functioning of both local and federal government) and so forth. It’s
huge and the supply chain impacts are wide and deep (circular economy) and
As you can see, there are many opportunities from the “piece of the pie”
that are generated from the 1%. It is up to the the 99% to capitalize on
these opportunities by “baking their own pies.”
With more “pies,” we will see the distribution of wealth continue to flow
succinctly. In a land of opportunity and freedom, it is up to us as
individuals to hone in on our gifts and passions and pursue them. So how can
we encourage the message of entrepreneurship and wealth creation to the 99%
throughout our communities and nation?
It is our strong belief that building communities and creating wealth are
highly possible and should be encouraged by government, education and other
business people. Through community programs, support systems, promotions and
mentorship, each of these aspects can play a tremendous role in drawing out
the talents that are at the very heart and foundation of entrepreneurship.
“Together We Are” the strongest force to create economic opportunity for all
people by encouraging entrepreneurship.
We see landscaping companies are launched by a love of the outdoors, and a
cleaning business is created allowing a mom flexibility and income. It is
these examples of homegrown entrepreneurship that need our support. Each and
every job in America provides the opportunity to learn a skill, a business
model and to understand a market. The purchase of a paint brush and ladder
combined with a little sweat equity can create a foundation of wealth for a
hardworking early entrepreneur. No one said it’s going to be easy.
It is our belief that everyone, no matter what your profession, can create
his or her own chance to move the needle of wealth distribution. You can’t
legislate wealth or tax someone into becoming poor. It’s time we celebrate
success in America and encourage our business leaders to keep moving
forward. As the simple model of revenue illustrates, the top 1% of our
wealth population would have more if everyone else had more.
Access to capital and the never ending excuse of the lack there of is a long
standing tired excuse and can be misleading. Success in business is not
something that should be handicapped by receiving startup or operational
funding. A true entrepreneur will bootstrap him or herself into financial
success by growing as revenues and profits allow. Too many ‘would-be’
business owners have been influenced by the venture capitalists and all the
hype. The facts are that capital funding has always been an insignificant
driver to business startups and growth. You have to build your business one
step at a time and be willing to invest your own money the old fashioned
Risk remains the dominant reason so few people execute their dreams. Many
great ideas never materialize for the simple reason of not marching forward.
You have to get off the line and enter the field to perform your dream.
Having a kick ass fanfare always sets the stage and creates expectations for
what's to come. If your product or service can resonate with your audience
and eventual marketplace, you simply need to execute with skills, planning
and passion. With those three components of skill, a plan and your own
passion, you will know when it’s time to move forward and step onto the
Just as a musician knows, it’s not how high a note you can hit but rather
your ability to sustain the note with clarity, pitch and power. In the same
vein, a successful business owner must be in tune with their product,
employees and customers. Entrepreneurship is an art that takes one on a
journey. It should never be confused with making a quick fortune on a great
idea or product. It has everything to do with creating something for a
marketplace that may or may not exist, having a clear vision of your “why”
and the ability to remain relevant and profitable.
Entrepreneurship is not for everyone and that’s okay. The resilience and
ability to sustain your business through tough periods is no joke and not
for the light hearted. Being responsible for all the pieces, moving parts
and most importantly many people's livelihood requires superhero
characteristics most of the time. So my hat is off to Ford, Gates, Jobs,
Zuckerberg, Steward, Castillo, Reddy and an endless list of kick ass
Fundamentally at DiversityBusiness, our entire program is designed to win
the show. Each and every aspect of our philosophy on entrepreneurship is
included and crafted into our digital process. DiversityBusiness technology
solutions allow a business owner to connect, research, source, and network
to develop the connections to take your company to the next level.
Never loose sight of the fact that a company like Amazon was only able to
build an amazing business because of the platforms and infrastructure that
others built. With a transportation system, credit card processing and many
other processes in place they were able to create their solutions on top of
these systems. DiversityBusiness provides a system to entrepreneurs to build
their businesses on in the 21st century.
A business plan will never make anyone an entrepreneur. Creativity and
innovative ideas will not either. Resiliency and a deep passion to win are
the key ingredients …………….. Blood, Sweat and Tears are a given!
At DiversityBusiness our plan is simple: We believe in America and building
wealth for all people and communities through business ownership. We solve
the problem of making business connections. We've built a platform that
makes this simple, easy and affordable for all size of businesses.
Kenton Clarke | President & CEO | DiversityBusiness.com | Founder | Omnikal
| AKA…… Bugle Boy|
| Press Contact: Quantise Rodgers | Director of Communications |
DiversityBusiness.com | (203) 255-8966 |
Contact US |
200 Pequot Avenue | Southport, CT 06890 |
About the Author:
Kenton Clarke is CEO of Computer Consulting Associates International, Inc. (CCAii)
CCAii, of Southport , Connecticut , is one of the nation's leading
multicultural Information Technology consulting firms. DiversityBusiness.com
and Omnikal, CCAii's flagship products, are the nation's largest and most
comprehensive organizations for entrepreneurs.
Considered one of America's authorities on diversity business issues, Kenton
is frequently quoted in local and national publications on diversity and
technology issues. These include Fortune, Businessweek and Black Enterprise
magazine. He has also appeared as an industry spokesperson on PBS, CNBC, CBS
News Radio and Yahoo! Finance Vision.
Launched in 1999, DiversityBusiness is the largest organization of privately
owned businesses throughout the United States that provide goods and
services to Fortune 1000 companies, government agencies, and colleges and
universities. DiversityBusiness provides research and data collection
services for diversity including the "Top 50 Organizations for Multicultural
Business Opportunities", "Top 500 Diversity Owned Companies in America ",
and others. Its research has been recognized and published by Forbes
Magazine, Business Week and thousands of other print and internet
publications. The site has gained national recognition and has won numerous
awards for its content and design. DiversityBusiness reaches more diverse
suppliers and communicates more information to them on a more frequent basis
then all other organizations combined. Our magazine reaches over 300,000
readers, a monthly e-newsletter that reaches 2.4 million, and website
visitors of 1.2 million a month. It is a leading provider of Supplier
Diversity management tools and has the most widely distributed Diversity
magazine in the United States . DiversityBusiness.com is produced by
Computer Consulting Associates International Inc. (CCAii.com) of Southport ,
CT. Founded in 1980.