CT: Today, OMNIKAL announced the Omni50 Award Winners, which are the top 50
US corporations who are awarding the most business to the growing,
culturally diverse vendor/supplier marketplace. These same corporations are
also successfully appealing to the growing Millennial Generation, which, by
2020, will be the largest and most diverse population and market segment in
America, * a market segment that is forcing brands to evolve from
minority/diversity paradigms to inclusion.
AT&T was named the #1 Omni50 Award Winning Corporation. Other companies at
the top of the winners list include: Wal-Mart, Northrop Grumman, IBM, Apple,
Bank of America, Verizon, Raytheon, Kroger, Microsoft, The Coca-Cola Company
and Cisco. Award Winners will be honored at OMNIKAL's 17th Annual Business
Summit, May 18th in New York City at the Harvard Club.
are the Omni50?
The Omni50 is a ranking of the top 50 corporate buyers of multicultural
products/services throughout the U.S. It represents the voice of over
2,000,000 privately held businesses in the OMNIKAL member community. The
list is circulated by over 1,000 organizations, which reaches millions of
consumers every year. Since 1999, it has become a highly valued metric of
corporate excellence in reaching the Millennial Generation's diverse and
The Omni50 Awards have become the most recognized honor of their kind in the
country. These award-winning companies truly differentiate themselves in the
marketplace in a time when inclusion has become one of the most important
goals of every organization. It is also at a time when public recognition is
key to ongoing financial, ethical, social and cultural success.
Every year, OMNIKAL's 2,000,000 member businesses are polled to answer 10
questions about inclusion business practices in the marketplace. Their
answers are based on factors such as volume, consistency and actual, quality
business opportunities granted through contracts awarded to the diverse
"The inclusion practices of the "Omni50" Awardees have changed the course of
our current economy and as a result, the world as we know it" said Kenton
Clarke, CEO of OMNIKAL. "The changing multicultural and multi-generational
landscape of our country has demanded this evolution. OMNIKAL is proud to
have been a force in the business world for such positive change. Our
mission and goal is to equalize, broaden and level the playing field for
both brands and an increasingly varied vendor/supplier marketplace."
Top Honors for Top Corporations Who Do the Right Thing
Most "top" lists honor companies for traditional economic growth,
shareholder returns and similar metrics; however, the Omni50 awards are an
indicator of which organizations provide the best business opportunities to
the increasingly varied vendor/supplier marketplace. This, in turn,
influences more corporations, as they compete for market share in
multicultural and multi-generational communities.
"Organizations that buy the most from diverse businesses through their
Supplier Diversity Initiatives and who strive to continue developing
mutually beneficial relationships should be recognized. This is a message
worth spreading. And that is what we have accomplished through The Omni50
Awards." said Michelle Van Otten, Chief Marketing Officer at OMNIKAL.
The Business Power of Inclusion
As the culturally diverse Millennial market gains more buying power,
corporations have to focus their efforts on rebranding and reorganizing to
avoid losing market share and to remain current and relevant.
The Omni50 list has therefore become the most critical guide for businesses
as well as consumers. "As a business owner, I appreciate the business we
receive from corporate buyers; and in turn, when I buy either personally or
for my company, I am more likely to buy from the same companies that support
my business or are supporting businesses like mine," said Kathy Steele,
principle of Red Caffeine headquartered in Elmhurst, Illinois.
For more information on Omni50, please visit
Press Contacts: | Quantise Rodgers, Director of Supplier Inclusion | Kendra
Clarke, Public Relations Coordinator | Michelle Van Otten, Chief Marketing
Officer | Omnikal |
Contact US |
Since 1999, OMNIKAL is recognized as the "Gold Standard of corporate
excellence in diversity and inclusion." OMNIKAL is the nation's largest
inclusive business organization representing the voice of over 2,000,000
business owners, made up of a wide variety of American companies including
many of the Fortune 100. Built to empower all entrepreneurs through a
powerful social B2B platform that fuels real growth & success for all
businesses. The OMNIKAL mission and goal is to equalize, broaden and level
the playing field for both brands and an increasingly varied vendor/supplier
Facts sourced from the US Census Demographics and other published sources,
including Jeffery L. Bowman with Jeremy Katz's book "Reframe The
Marketplace: The Total Market Approach To Reaching The New Majority (Wiley