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Diversity Awareness and Sensitivity are not Enough by Mary Winters
DiversityBusiness.com Article/- Almost every major corporate, education, not-for-profit and government organization has or is in the process of conducting diversity training. But is it any good? Does it achieve the desired objectives? There are a lot of naysayers who would assert that diversity training is a waste of time and money.

There is no doubt that “Diversity and Inclusion” are key concepts in today’s organizations. “Diversity” can be viewed as the mix of people in the organization, number of women, number of African Americans in management, the number and types of differently abled people, different generations, different functional specialties and myriad other mixes within the organization, etc. “Inclusion” is how the mix works together to achieve organizational goals. People need to feel respected and valued for their contributions with the ability to bring their whole selves to work to achieve their full potential. Is the organization addressing the needs of their diverse customers, clients and other stakeholders?


  • Diversity learning should be integrated, ongoing, relevant, applicable, and based on a solid needs assessment.


  • Diversity is a competency and as such the learning should be based on building blocks that start with elementary concepts before moving to more complex and controversial topics.


  • Diversity learning should not just happen in the classroom but rather should be integrated into other business processes and activities.


In the next installment of Inclusion Works, we will introduce a very effective tool for assessing cultural competence.

| Contact: | Mary Winters | The Winters Group, Inc. | 3540 Crain Highway PMB #300 | Bowie, MD 20716-1303 |

About DiversityBusiness.com
Launched in 1999, DiversityBusiness, with over 50,000 members, is the largest organization of diversity owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies, and colleges and universities. DiversityBusiness provides research and data collection services for diversity including the "Top 50 Organizations for Multicultural Business Opportunities", "Top 500 Diversity Owned Companies in America", and others. Its research has been recognized and published by Forbes Magazine, Business Week and thousands of other print and internet publications. The site has gained national recognition and has won numerous awards for its content and design. DiversityBusiness reaches more diverse suppliers and communicates more information to them on a more frequent basis then all other organizations combined. We also communicate with mainstream businesses, government agencies and educational institutions with information related to diversity. Our magazine reaches over 300,000 readers, a monthly e-newsletter that reaches 2.4 million, and website visitors of 1.2 million a month. It is a leading provider of Supplier Diversity management tools and has the most widely distributed Diversity magazine in the United States. DiversityBusiness.com is produced by Computer Consulting Associates International Inc. (CCAii.com) of Southport, CT. Founded in 1980.


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