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- BizRate.com
Service offering a variety of information, including store performance ratings, price comparisons, and special offers --all available in one place to help consumers make the right decision and get the best deal on their purchases.
- BusinessWeek: To Affinity -- and Beyond?
"Startup EMT has a software strategy for fostering loyalty toward Net brands." (8/22/00)
- ClickRewards
Loyalty program offering frequent flier miles, hotel stays, car rentals, and brand-name merchandise.
- ClickZ Network: Loyalty Through E-mail
Remeber S&H green stamps? This article discusses how the same incentive program can be applied to e-commerce via e-mail. Points are provided with purchase and applied toward earning gifts to build customer loyalty and frequent buying. (8/14/00)
- CNET: Pay-to-Surf Site Hopes To Ride a Different Wave
"Like many Internet companies, AllAdvantage.com is struggling to turn its cash-strapped business into a profitable one...The effort to expand its business model is a result of the high cost of paying members to surf the Web." (8/22/00)
- Coolsavings.com
Collection of online-based incentive programs, including printable coupons for online and offline shopping, grocery coupons, points programs, savings notices from major retailers, rebate offers, and manufacturer samples.
- E-Commerce Times: AOL Acquires Stake in Netcentives
"The San Francisco, California-based Netcentives will provide the underlying infrastructure for AOL AAdvantage, a frequent-flyer program run by AOL and American Airlines. Netcentives will also create a rewards program for AOL's ICQ network..." (1/31/00)
- Iconocast: Macroview: Incentives
"Programs to generate loyalty are popping up everywhere, but are they really creating loyal customers, or just generating traffic that disappears when discounts expire?" (9/7/00)
- Inter@ctive Week: Building Loyal Following May Get Easier
"Under LoyalNet, consumers enroll in a loyalty program by registering their credit cards with a marketing company that actually runs the program." (5/25/00)
- MarketingClick: Online Loyalty Programs Not Enough, Study Says
"Loyalty programs must go beyond points. Customers return to sites where they receive tangible value for being loyal, whether the value is priority service, personalized offers or e-mail updates..." (5/2/00)
- MyPoints
Internet reward programs where users can receive points for shopping, get incentives based on online interests, including reading e-mail and checking out websites, and receive offers via e-mail.
- MyPoints Cybergold
Program resulting from the merger of MyPoints and Cybergold offering a database-driven direct marketing service and custom-branded loyalty program. The service offers cash and discount incentives for shopping, reading e-mails, and sampling the Web.
- Netcentives
Offering a collection of loyalty programs, from rewarding consumers for repeat purchases to commending staff for outstanding performance. Programs include ClickRewards, custom loyalty programs, and enterprise incentives.
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