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- eFuse: An Introduction to Relationship Marketing
Offering sections of discussion including customer retention versus customer acquisition, customer lifetime value, the 5-stage customer development cycle, the role of technology, and challenges.
- HMG: What is Relationship Marketing?
Definition of relationship marketing, including details on why relationship marketing should be used and information on how to create irresistible relationships. Also offers articles and case studies.
- HUBMagazine: How's that Handshake?
How confident the grip of any brand is certainly a function of how much consumer trust and respect it enjoys. Vibrant consumer relationships have always been premised on consistent delivery of quality, reliability and value. 2001.
- Institute for Developmental Relationship Marketing (IDRM)
Offering a knowledge resource for individuals and organizations seeking a better understanding of marketplace behavior, whether it be in consumer markets, business-to-business markets, investor markets, or job markets.
- Internet World Magazine: eCRM: Connecting With Customers
"Now the Internet offers new tools for attracting and retaining customers, but they are based on the same principles as before." (3/1/01)
- Marketing Competence Basics: What the Heck is Relationship Marketing?
"There has been much written and discussed about the theory of Relationship Marketing. But what about the 'practice'? What is it, and how do you actually implement it...?"
- MarketingClick: CRM Key to E-marketing, Expert Says
"Companies need to provide personalized services and messages, and introduce the customer to a community of like-minded individuals, through such means as special chat rooms or Web pages for them." (2/16/00)
- Montgomery Research: How CRM Might Be Integrated Into the Internet Channel of Retail
"Customers who appreciate convenience, customer service, as well as an enhanced shopping experience, seem to feel that a 'webified' store ... may provide the best of all possible worlds." (1/1/00)
- Netcentives
Building lasting value through innovative relationship marketing solutions and services.
- Relationship Marketing Resource Catalog
Providing articles and information on relationship marketing, as well as related links. Also offers reports for purchase.
- The Eng@aged Customer
Reviews, discussions, and links to more information.
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