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- CIO: Customer Relationship Management Research Center
Customer Relationship Management resources, including articles about strategy and technology issues.
- CRM Guru
A vendor-neutral site offering definitions, white papers, webcasts, and a guru panel answering customer relationship management and eCRM software, implementation, and strategy questions. Free registration required.
- eCRMguide: Six Steps Can Lead to CRM Recovery
"According to a new Peppers and Rogers Group white paper titled, "How To Turn Around Your Stalled CRM Implementation," billions of dollars are being invested in CRM, yet up to 80 percent of the projects fail to deliver expected returns." (7/12/01)
- Gartner Research: Focus on CRM
Through actionable, ongoing research, the Gartner CRM Spotlight focuses on how to build and maintain profitable customer relationships, as well as the essential technologies, business processes and internet strategies required to succeed.
- HBS Working Knowledge: Marketing: Don't Lose Money With Customers
"Executives talk a good game about managing customer relationships. But then why do many companies persist in money-losing arrangements? Time to become proactive, says Harvard Business School professor Narakesari Narayandas." (3/4/02)
- NewsFactor Network: CRM Research
CRM research reports gathered from a variety of sources.
- Optimize Magazine: Gap Analysis: Customer Strategy
"Your customers are more than names in a database. It's quality contact--not quantity -- that counts.... Does the practical reality of real-world experience among business-technology executives support the current conventional wisdom? Gap Analysis investigates." (2/02)
- RightNow: eService Whitepapers
Free registration required. Whitepapers will be sent via e-mail.
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